Brand Strategy for Badoo
All new brand strategy for meet-new-people app Badoo. I was asked to address the messaging of the hugely successful Badoo app and its 330 million global users. The company wished to target a UK and US female 18-34 urban audience. The strategy I finally proposed inspires connections and eminates warmth, community, authenticity and trust.
The strategy includes a new Tone of Voice that moves the brand from a pushy, salesy tone to an authentic, conversational and savvy tone.
Extracted from the brand vision statements:
Brand mission statement
Project Tags
Companies
Badoo
- Publishing