Brand system for Creative Writing platform, Novlr.

Novlr is a creative writing platform used by over 40,000 people. Having known Novlr for many years, the team have always prioritised good, clean design for the platform. Putting all their efforts into the end product from day one, ensuring a stable and pleasurable experience for writers. We agreed that 2019 was the year to invest in the Novlr brand itself. Sharing the teams drive, Branded by Naomi built a brand system – so that every customer touchpoint would feel representative of the quality of the service. This was then used across a complete redesign of the marketing website, and back into the platform itself. _ BRAND SYSTEM • Logo(s) • Brand Overview: Logo usage, Logo device, Colour, Typography, Illustration, Iconography. • Email template • Social Media templates FURTHER DESIGN SERVICES • Web Design: novlr.org • Writing Platform / App Design _ Web development: Kim Montgomery, Novlr