Naomi White (formerly Naomi Atkinson) graduated in Multimedia Design in 2004, and hasn’t stopped in her drive to 'make positive change through design’ ever since.
She’s held positions in leading web, advertising, and brand agencies; spoken at conferences worldwide; renovated a 17th Century, creating a retail space for independent designers; been a semi-famous instagram influencer (in its early days); and worked with more non-profits than she can remember.
She never says no to tea, and has quite the fixation on two-colour 1950’s packaging.
Projects
- Brand system for Creative Writing platform, Novlr.Novlr is a creative writing platform used by over 40,000 people. Having known Novlr for many years, the team have always prioritised good, clean design for the platform. Putting all their efforts into the end product from day one, ensuring a stable and pleasurable experience for writers. We agreed that 2019 was the year to invest in the Novlr brand itself. Sharing the teams drive, Branded by Naomi built a brand system – so that every customer touchpoint would feel representative of the qual
- Brand system for Social Housing provider, Citizen.Citizen is one of the UK’s largest social housing providers – based in the Midlands. Partnering with social impact agency Public Life – Branded by Naomi worked with staff and stakeholders at Citizen (previously known as WM Housing) for a full 12 months. From early naming workshops and interim staff communications, through to an entire redesign and positioning of the companies brand and messaging. We ensured that the companies new vision was authentically communicated through their new brand
Projects credited in
- Baby Box Pilot programmeThe Baby Box Pilot was Child.org's first mother and newborn programme, and the first delivered direct by our Team in Nairobi. It was also funded by our first ever Christmas appeal - £6000 raised from individual donations from UK supporters and matched by the Bush Hospital Foundation. Between June and December 2018, Child.org used that money to deliver 483 specially-designed Baby Boxes to mothers with newborn babies living in informal settlements ("Slums") in Nairobi County, Kenya. Each box incl14
- Team Mum campaignIn Kenya, one in 26 babies die before they reach their first birthday. Together, Team Mum will arm new mums with the health information and support they need to keep themselves, and their babies safe. To do this, we need you to donate so we can launch pregnancy support groups in rural Kenya. These pregnancy support groups will provide practical health information to new mums. Each new mum will be provided with some baby essentials - including a weighing bag to help monitor the health of their8
- Ride AfricaJoin us for the cycle ride of your life. Places now available for our most spectacular route ever from Nairobi to Meru in Kenya. You'll ride 450KM over six days, cycle through national parks and take some of the most breathtaking areas of this incredible country. Our first ever all-women ride is taking place in July, raising money for our Team Mum campaign to create pregnancy support groups in Meru. The incredible team of riders for July includes TV presenters, designers, and members of our own2
Work history
Brand Design & Creative DirectionBranded by Naomi
Newcastle upon Tyne, United KingdomFull Time
We create captivating brand systems, for social-good businesses.
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Senior Digital DesignerPollitt & Partners
- London, United KingdomFull Time
Lead designer within the digital team.
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Skills
- Branding
- Design
- Creative
- Web Design
- UI Design
- Graphic Design
- Print Design
- Brand Creative Strategy
- Logo Design
- Communication Design