Brand voice and packaging

  • Andrew Donaghy

Capture the brand's spirit with poetry and an origin story to make the product stand out.

Poetic License is the sister company of Sonnet 43 Brew House. The now renowned gin maker needed an articulation of its story: What the distillery stood for and who they wanted to attract. The communications was deliberately compatible with Sonnet 43, while still having a very individual style, voice and message. The ‘Wild Spirits’ line encapsulated why Mark and his team keep on challenging the market with their ambitious adventures in the alcohol industry.
Origin story