Andrew Donaghy
Available

Andrew Donaghy

CopywriterNewcastle upon Tyne, United Kingdom
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Pip Jamieson
Brendan McKnight
Vikki Ross
Andrew Donaghy
Available

Andrew Donaghy

CopywriterNewcastle upon Tyne, United Kingdom
About me
I write for people and I work for business. It’s an important distinction to make because businesses of all shapes and sizes often struggle to express what it is they do and why they’re doing it. It’s when communication breaks down like this that people are affected. If it’s a name or vision statement, exhibition space, app or website, I give businesses a clear and compelling message that matters to people.
Projects
  • Web copy, comic script
    Web copy, comic scriptProduce web copy for a luxury holiday house in Edinburgh, Scotland - Top Hat House.
  • Features writing
    Features writingAs part of my role as Editor-at-Large, contribute articles to the essays section of Under the Influence magazine.
  • Name, tagline and packaging
    Name, tagline and packagingCreate the name, the story, and the poem that would adorn the brewery's gates.
  • Brand voice and packaging
    Brand voice and packagingCapture the brand's spirit with poetry and an origin story to make the product stand out.
  • Verbal identity, tagline and brand story
    Verbal identity, tagline and brand storyArticulate Skedaddle's true brand voice and personality in live copy and guidelines.
  • Exhibition space
    Exhibition spaceWrite and structure the story of South Tynedale Railway's history for their new discovery centre.
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Skills
  • Advertising Copywriting
  • Content
  • Copywriting
  • Editing
  • Copy Proofing
  • Proofreading
  • Writing
  • Brand Content
  • Blog Content
  • Journalism
Education
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    Master Degree in Journalism and MediaNewcastle University
     - Newcastle upon Tyne, United Kingdom
    September 2007 – September 2008: Newcastle University MA in Media & Journalism, Merit Modules: Media Law, Professional sub-editing and design, Writing for the media, Media analysis Dissertation Title: Will blogging become the 21st century’s version of Gonzo Journalism from the 1960s?
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    BA History and EnglishNorthumbria Unversity
     - Newcastle upon Tyne, United Kingdom
    Dissertation Title: To what extent did popular culture impact upon the anti-Vietnam War movement in Britain?