Verbal identity, tagline and brand story

  • Andrew Donaghy

Articulate Skedaddle's true brand voice and personality in live copy and guidelines.

Skedaddle is the UK’s leading independent cycling holidays provider. They wanted to inject much more of the personality that people love about the company into the brand’s content. After interviews with the directors, workshops with the team, the brand core and tagline work evolved into a complete brand book for the Skedaddle team.