Web copy, comic script

  • Andrew Donaghy

Produce web copy for a luxury holiday house in Edinburgh, Scotland - Top Hat House.

Web copy, comic script by Andrew Donaghy
A luxury home from home for revellers to rent in the heart of Edinburgh. Top Hat House required the language and tone of voice to match its unique style and personality and to stand out in what is one of the busiest hospitality hotspots in Europe.

From conversations with the owners and my head of design, I crafted the copy for the website that was mixture of informational and inspirational. I also produced a series of lines and a backstory for Groucho the Grouse, who features across all of the printed literature.
Web copy, comic script by Andrew Donaghy

Andrew Donaghy
Copywriter