Branding

The project consisted in creating a logo for a fellow course member, who as interviewed to gather information on him/her. My “client” was Alexi Bruslé: extremely shy and methodical but hiding an amazing artistic mind. His passions are turtles and galaxies, so I had the idea to create a logo resembling a human brain. Our brain consists in right and left hemisphere: the first one known as the creative one, the second relates to our rational part. As a human brain, Alexis’ logo represents both his sides: shy, like closed in the shell of the turtle, and full of ideas and inspiration, like a galaxy is full of stars.