Branding and Copywriting // OWN IT campaign video

After having developed the "OWN IT" tagline for the 2016 edition of the high-end travel trade event to complement the brand's signature "Rebels With Cause" slogan and emphasise singularity among attending brands, I wrote the script for, storyboarded and oversaw the production of a campaign video that was used to promote the event over its marketing and social channels. This involved coordinating venues, stylists, models and videographers in a number of locations in London and Miami, as well as working with the post-production team on the final edit. Watch the full version at https://www.youtube.com/watch?v=PlBcLrRSEPw