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Culturally curious, creative-minded copywriter with a great line in headlines. Currently working as Senior Creative Executive in travel, creating brand campaigns for several events; writing and commissioning content for print and online; pitching concepts for video; briefing a team of designers from concept through to execution on web content, e-shots, brand documents and more; writing white papers on specialist industry topics; designing direct mails and brand activations; and playing an integral part in defining the creative direction of a young and growing company. My everyday voice has been described as sounding variously like a nineteenth century novelistic heroine, coffee marketing campaign and 1950s sitcom nerd. If you'd like to see how this strange amalgamation could work for your brand, email me at [email protected]
I started my career at Beyond Luxury Media, a company that creates trade events for the high-end travel market, as Marketing Executive for LE Miami, before being promoted to Senior Marketing Executive working across our portfolio of events and then Senior Creative Executive. In this most recent role I am responsible for creating engaging brand campaigns for each event alongside a team of designers, leading the creative direction and copy and assisting with art direction. This includes tasks as diverse as writing campaign taglines and web copy; writing and commissioning features for print magazines and online blogs; concepting and directing videos; creating brand activations; and much more.
I worked as part of the Bid Team to write compelling, persuasive answers for large-scale bids, winning a competitive contract worth over £1bn and helping to formulate a change in bidding strategy.
I worked closely with the founder of this small start-up to build WordPress sites from scratch selling hotel bookings and theatre tickets, This ranged from basic web copy to theatre reviews, as well as link building and SEO.
One-month internship writing editorial for INK, a company that produces in-flight magazines. This included writing small items and longer features for magazines for easyJet, Brussels Airlines and Ryanair; conducting picture research; interviewing subjects; and general administration.
I collated and proofed data for a variety of trade magazines, as well as creating templates in InDesign and managing print timelines.
First Class Honours