Content Writing // Locke Living blog (autumn 2020 onwards)

  • Olivia Squire

I was hired by the team at design aparthotel brand Locke to research and write content for their blog, created to cater for their audience of curious, culturally minded travellers and long-stay guests. My role was to pitch ideas and come up with creative formats for articles around their new openings in the UK and Europe, primarily in London, Dublin and Munich, all within the irreverent, relatable and culturally connected Locke tone of voice. I wrote a series of original features (how to date like a Dalstoner, picnic prep at Cambridge's best eateries, and so on) and interviewed creatives and brand partners including artists, illustrators, chefs and cold-water swimmers, which were published on the blog and pushed out through Locke's newsletter. You can read more on the Locke blog over at, or see a few sample articles below: