Branding, collateral & website design for IASTI

The new International Air & Space Training Institute (IASTI) offers world class training for the air and space industry with courses co-designed by industry giants like the RAF. The brief was to create a brand for the IASTI that would be adaptable and flexible enough to appeal to a number of target audiences including students as young as 16 years, mature students of around 30 years and also professional stakeholders, businesses and investors. In addition to this we wanted to give the brand a futuristic, highly technical look and feel - one that would excite students by the possibilities an IASTI course could open up for them. Inspired by natural events such as the Northern Lights as well as cloud formations and the atmosphere, we created a logo that achieves a sense of futurism, mystery and a space-age aesthetic. Brought to life through specialist print finishes such as holographic foils the new branding recreates the movements and other-worldliness of the core theme. See more at https://rootstudio.co.uk/

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International Air & Space Training Institute
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IASTI

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