Branding for retail
Luxury retailer Hen House required a distinctive brand identity to help their new business make a splash in their local community.
I was approached by the owners of Hen House to develop a brand that could communicate their key messages of luxury and hand-crafted quality, as well as provide their shop in Devizes with a distinctive style of its own.
My hand-drawn hen illustration was coupled with a metallic copper finish, simple typography and distinctive green colour to provide the core elements of the shop’s visual identity.
Beyond the shop’s striking exterior, the identity was used across a wide range of items, including signage, egg-shaped price tags, clothing labels and the green Hen House bag, which has become a regular sight for local shoppers.
