About me

A freelance Creative Director and Graphic Designer with a broad range of print and digital skills gained over 20 years of industry experience. I have recently developed a number of brand identities, including the production of guidelines and tools; as well as social media campaigns, infographics, interactive reports and more. Knowledgeable, open and creative, I am able to solve problems quickly and get the best out of every project through a wide range of skills delivered with high levels of communication and service. Whilst Creative Director at Epigram, I worked with global, sector-leading brands, forming strong, collaborative relationships with senior marketing, comms and BD teams as well as successfully leading a team of designers across a number of accounts, over two offices. I’m someone who walks around with my head-up and eyes open in order to be constantly inspired and open to new ideas.

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Projects

• 1

  Branding for retailLuxury retailer Hen House required a distinctive brand identity to help their new business make a splash in their local community.
• 2

  Branding a disruptorTech-disruptor ten80 required a brand identity to communicate their unique offering, flexibility and trusted standards to clients and contractors around the globe.
• Experiential designDesigning an interactive experience that celebrated the 70th anniversary of the NHS and law firm DAC Beachcroft’s long-standing health sector expertise.

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Work history

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Brand Development and DesignAlastair Walker
Jul 2019Manchester, United KingdomFreelance
Offering excellent brand and graphic design services with a straightforward, open approach and high standard of service across print and digital communications.
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Creative DirectorEpigram Communications & Design
Mar 2005 - Mar 2019Manchester, United KingdomFull Time
Beginning as a Graphic Designer, my creative skills, ability to communicate, inspire others and form lasting relationships with key clients saw me progress to Creative Director. In this leading role, I was responsible for the quality of the creative output for sector-leading organisations, including Eversheds Sutherland, HFMA, DAC Beachcroft and Grant Thornton; working across marketing, business development, advertising and events through digital, print, video and animation. Directing conceptual projects, developing and reviewing designs, facilitating brainstorming sessions and building a collective culture between offices in Manchester and Kuala Lumpur. I also regularly briefed and collaborated with copywriters, film-makers, web developers and print suppliers and was involved in designer recruitment. Developing a number of brands and identities, including creation of guidelines, templates and toolkits. Helping to successfully deliver a number of conferences and events in the UK, Europe and the US. A leading role in winning new business, meeting prospective clients, creating pitches, delivering presentations and establishing relationships.

Skills

• Branding
• Graphic Design
• Communication
• Print Communications
• Digital Communications
• Presentation Design
• Brand Identity
• Adobe Creative Suite
• Illustration
• Creative Approach

Education

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BA (Hons) Graphic Design – IllustrationUniversity of Central Lancashire, Preston
Sep 1994Preston, United Kingdom

Awards

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City & Guilds Medal for ExcellenceCity & Guilds
Awarded as part of a Creative Skills Certificate in Creative Computing