BRANDING IDENTITY + LAURA CEINE

As the Branding Identity and Data Analyst for Laura Ceine, a high-end makeup brand that embodies timeless beauty, I played a key role in shaping the brand’s visual identity and strategic direction. I designed the: Packaging, Lead the creative Direction, Product Design, and copywriting. Laura Ceine’s mission is to create luxurious makeup products that highlight and enhance natural elegance, focusing on classic beauty that transcends fleeting trends. In a crowded market, the brand remains committed to sophistication and enduring appeal, positioning itself as a leader in high-end, timeless makeup. I led the development of the brand’s clean, bold but yet minimalistic packaging design, ensuring it reflected our philosophy of understated luxury. Unlike many competitors who rely on elaborate designs, Laura Ceine’s packaging is characterised by simple, elegant lines that evoke a sense of refinement and exclusivity. This approach not only allows our products to stand out on the shelf but also reinforces the brand’s position as a symbol of sophisticated, timeless beauty.