About me

Just Building brands, nevermind me. I'm Ryan, a passionate Creative Business Management and Marketing professional from London with senior experience in strategic thinking, brand building, and consumer behaviour. I minimise costly challenges and spearhead innovation. With a background in psychology, I leverage both conscious and subconscious marketing techniques to optimise consumer engagement and create impactful campaigns. I thrive in individual and collaborative environments, consistently delivering results and driving business growth. Always eager to build together, I aim to elevate brands through innovative strategies and behavioural insights. If you’ve got something cool to teach me or want to collaborate on something, Let’s connect and create timeless projects together!

PostsProjectsExperienceTeam

• How do you approach creative collaboration with a new team?
• Do you think our culture shapes who we are creatively or can it be the very thing that limit's what we can become?
• What’s the most important thing you consider before deciding to work creatively with a company?

Projects

• Pssh, Long Day At Work? Drinks On The House!Relax and unwind with Le Fleur. The drink that fuels your body with healthy ingredients while you kick back. Made by Le Fleur, it's the perfect blend to recharge after a hectic day, offering a refreshing escape without the guilt. Cheers to a healthy gut — because your wellbeing deserves a toast! I worked on this project recently and was excited to see how it turned out!
• Cheers To A Healthy Gutt! Who Is Le Fleur?I designed the packaging alongside Developing the marketing copy and creative concept for the "Cheers to a Healthy Gut!" poster campaign, focused on promoting gut health and wellness. The messaging emphasised the importance of digestive health in a fun, relatable, and empowering way, tapping into the growing health-conscious trends. Using engaging copy and vibrant visuals, the campaign highlighted the product’s benefits, encouraging consumers to prioritise their well-being while embracing the si
• Branding + Strategy: A Can Full Of Possibilities...The branding and packaging strategy for "A Can Full of Possibilities" focuses on creating a dynamic, forward-thinking identity that encapsulates the brand's spirit of innovation and versatility. The approach revolves around transforming packaging into an impactful visual and tactile experience that resonates with the target audience while conveying the brand’s core values. The strategy positions the packaging as more than just a soda can but as a key element of the brand’s narrative, telling a
• Christmas Is Around The Corner! Insight Into A Copywriting Ad Im Working OnChristmas Is Around The Corner! I’m currently working on a festive copywriting project for Laura Ceine. Excited to bring some holiday magic and luxury to the brand! Stay tuned for the upcoming launch. Can’t wait to share what’s coming soon!
• Somebodies Glowing! Branding Project With Laura CeineSomebody's Glowing! A branding project with Laura Ceine, showcasing their luxurious makeup that brings out your natural radiance. The design emphasises elegance and confidence, using red to capture the psychology of urge and self esteem capturing the essence of flawless beauty with a touch of glamour.
• BRANDING IDENTITY + LAURA CEINEAs the Branding Identity and Data Analyst for Laura Ceine, a high-end makeup brand that embodies timeless beauty, I played a key role in shaping the brand’s visual identity and strategic direction. I designed the: Packaging, Lead the creative Direction, Product Design, and copywriting. Laura Ceine’s mission is to create luxurious makeup products that highlight and enhance natural elegance, focusing on classic beauty that transcends fleeting trends. In a crowded market, the brand remains committ

Work history

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Creative Project Senior ManagerVA
Apr 2023 - Sep 2024London, United KingdomFull Time
Orchestrated the development and execution of data-driven, multi-channel marketing campaigns, strategically leveraging advanced analytics and innovative methodologies to amplify brand recognition and foster deeper audience engagement. Directed and collaborated with cross-functional teams, ensuring seamless integration of creative assets, digital channels, and targeted messaging to deliver optimised, high-impact campaigns. This approach not only achieved a measurable 42% increase in audience engagement but also enhanced operational efficiency within cross-functional teams by 35%, driving sustained ROI growth and reinforcing strategic business objectives.
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Business AnalystsMOCHI
Jun 2020 - Nov 2022London, United KingdomFull Time
Developed a strong foundation in business analysis, with a specialized focus on strategic innovation and branding to deliver high-impact solutions. Gained extensive experience in identifying key market opportunities through detailed research, competitive analysis, and trend forecasting, enabling the creation of tailored strategies that address specific business challenges and opportunities. Proficient in shaping innovative approaches to drive brand differentiation, enhance value propositions, and strengthen market positioning. Focused on fostering measurable growth through data-driven decision-making, ensuring alignment with business objectives to achieve sustained success. Leveraged these capabilities to maximise long-term profitability, consistently delivering results that balance immediate returns with strategic foresight for future growth.

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Skills

• Project Management
• Branding Identity
• Analysing Data
• Marketing
• Copywriting
• Strategic Branding

Education

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BUSINESS MANAGEMENT AND MARKETING BA HONOURSWestminster University, London
Jul 2021309 Regent St., London W1B 2HW, UK