I designed the packaging alongside Developing the marketing copy and creative concept for the "Cheers to a Healthy Gut!" poster campaign, focused on promoting gut health and wellness. The messaging emphasised the importance of digestive health in a fun, relatable, and empowering way, tapping into the growing health-conscious trends. Using engaging copy and vibrant visuals, the campaign highlighted the product’s benefits, encouraging consumers to prioritise their well-being while embracing the simplicity of healthy living. The tone was both informative and appealing, designed to connect with a wide audience by stressing the positive impact of gut health on overall vitality. This approach effectively positioned the brand as a leader in wellness, building trust and sparking consumer interest with a memorable and approachable message.