Branding LaTour Crafted - An Azzurro Travel brand
Transforming Travel Narratives Dive into the universe of LaTour Crafted, a distinct travel offering in an oversaturated market. LaTour Crafted isn't just another travel option; it's a brand that carries its commitment to local communities and voyagers at its heart.
Identity Rationale
Organic, genuine, and familiar, craftsmanship speaks to the human essence. It's the impromptu doodles, the "handmade" stamp; it's the devotion to mastering a technique, the meticulousness, and the imperfections that bring authenticity.
We zoom in on the nuances that elevate craftsmanship. Throughout this journey, we probe into what sets humans apart. Is it an individual's distinct mark? Their unique imprint? Just as tree roots exhibit patterns reminiscent of human fingerprints, we amplify this concept in our illustrative approach. This theme underscores LaTour's immersive experiences, always honouring local traditions and their handiwork.