Projects
- Branding LaTour Crafted - An Azzurro Travel brandTransforming Travel Narratives Dive into the universe of LaTour Crafted, a distinct travel offering in an oversaturated market. LaTour Crafted isn't just another travel option; it's a brand that carries its commitment to local communities and voyagers at its heart.
- Branding Hacienda Los Milagros - Embodying Authentic GrandeurHacienda Los Milagros (HLM) is a distinguished hospitality destination, deeply rooted in the rich heritage of Punta Mita's Ranchos community. Founded by visionaries passionate about timeless elegance and analogue experiences, HLM is the epitome of sumptuous getaways, curating moments of connection, serenity, and old-world charm. They partner with local artisans and global connoisseurs to provide an unparalleled experience of luxury and conscious living.
- Branding Panoramic Capital Ventures - Nurturing Dreams from Coast to CoastPanoramic Capital Ventures, a bi-coastal venture capital firm, sought to solidify their identity in the competitive VC landscape. With powerful backers and a vast network, their branding needed to reflect their unique position in the market. The task was to encapsulate their essence, showcase their vast influence, and create a memorable brand story.
Work history
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Freelance Account DirectorStudio Parenthesis
London, United KingdomFreelance
With expertise in brand strategy, project management, and creative direction, Parenthesis Studio assembles custom teams to drive meaningful growth for clients across industries to deliver bespoke branding and design solutions.
• Oversaw and boosted team productivity by 20% by managing and coordinating a remote team of 20+ specialists using Slack and Asana.
Increased brand loyalty by 17% and market engagement by 23% through strategic
brand visions utilizing consumer insights and trend analysis.
• Increased client market presence by 30% through effective branding strategies and
unique brand identities.
Enhanced digital prominence for clients by 25% and improved retainer rates by 15% by cultivating strong client relationships.
Expanded the client base by 25% through new business development and compelling brand storytelling.
• Directed brand strategy and global digital campaigns for enterprise B2B brands, start-ups, and key hospitality clients like Anaia Villas, LaTour, and Hacienda Los Milagros.
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Brand & Project ManagerA Work Of Substance
- Hong KongFull Time
Substance is an award-winning multidisciplinary design agency specializing in Architecture, Landscape, Interior, Product, and Branding.
• Successfully acquired the Asia Standard Group account, valued at over 3 million HKD, by independently preparing and leading a compelling pitch presentation.
• Communicated across teams and on a range of brand topics to ensure consistency in design, and to maintain timely delivery of project phases.
• Improved project delivery efficiency by 18% through streamlined communication strategies and brainstorming sessions among teams.
• Oversaw the development and implementation of Substance's social media strategy, growing the Instagram follower base from 1,200 to 5,000+ and enhancing the agency's market position by 25%.
• Sourced and managed the development of the Things of Substance & Scents of Dao product lines, finalizing their visual identity, strategy, and product development, ultimately increasing direct bookings by 10% and enhancing brand perception.
• Built project requirements and managed the constraints of the project management triangle (cost, time, and scope) to maintain the quality of deliverables.
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Skills
- Project Management
- Client Management
- Creative Management
- Creative Direction
- Account Directing
- Branding
- Brand Direction
- Talent Acquisition