Branding // Not One Story campaign

For the 2016 edition of We Are Africa, a conference dedicated to the high-end African travel industry, I developed the "Not One Story" tagline and campaign in tandem with our in-house creative team. The brief was to come up with a creative concept to combat traditionally lazy travel marketing in which the African continent is reduced to sunsets and safaris rather than a diverse continent of multiple experiences. The "Not One Story" campaign was rolled out across brand activations, branded collateral and event magazines, and launched at the event in Cape Town with an emotive brand video, for which I also wrote the copy. View the full video at https://vimeo.com/126801815