Branimir mingle mall

  • Alen Lipuš

A shopping mall is usually just a shopping mall – a place to purchase some items where socializing is rarely the main aspect of your visit or even part of the plan. What if we wanted to "buy" something nonmaterial like a nice afternoon, a warm encounter or a new acquaintance? Branimir mingle mall - the mall where you'll enjoy tasty food, drinks, your company, a movie or a workout while your kids are in the playroom. Energy and liveliness of the mall is translated into visual identity. While mingling around, straight line transforms into playful patterns and illustrations. As a result, combinatorial play between cheerful elements and vivid colours gives inviting visual identity and a cozy background for casual mingling. SEÑOR | Very Creative Director: Vanja Blumenšajn | Creative Director, Copywriter: Luka Pervan | Strategic Director: Iva Kaligarić | Head Of Account: Danijela Maričević | Account Executive: Anamarija Vuić | Art Director, Designer, Illustrator: Alen Lipuš | Designer: Mishel Kovačić | Photographer: Lucija Drača BRIGADA | Creative Director: Damjan Geber | Project Manager: Zoja Ivanišević | Architect: Marina Brletić