Alen Lipuš is a design director specializing in branding, design&art direction, typography&illustration, animation and web design on projects for diverse clients – from art&culture to public&commerce. He is a proponent of More is more philosophy; design with myriad of styles, details and colours - he believes beauty is a function, never a paltry decoration. Beside client work, he spends significant amount of time on self-initiated projects experimenting in the fields of art&digital media, 2d&3d illustration, typography and animation. Above all, he values good humor, decent dose of curiosity and comprehensive research. Alen is a professional member of Croatian Designer's Society.
Projects
- Dr Jekyll on a business trip in CroatiaPoster for Vizkultura, noted Croatian on-line platform for visual culture & art. The illustration reveals a fanciful case that occurred on the Croatian coast. Dr Jekyll, a well-known character from the iconic Gothic novella “Strange Case of Dr Jekyll and Mr Hyde” by Scottish author Robert Louis Stevenson came to Croatia on a summer holiday. After a couple of days mingling with the locals, Balkan–style dolce far niente manners took him over completely. One day he overheard two comrades talking. „
- Bring the joyAccording to Maslow’s hierarchy of needs, the necessities of a single human being are defined throughout several categories: physiological needs (food, water, warmth, rest), safety needs (home, security, employment), belongingness and love needs (intimate relationships, family and friends), esteem needs (feeling of accomplishment) and self-actualization (achieving one’s full potential, including creative activities). One’s accomplishment could be portrayed as genuine satisfaction and joy. A ball
- Summer on my mindSummer impeccably captures a significant fact that all creative industry workers tend to forget: one of the most helpful parts of the work process is when you’re not working. Alive and awake to the world, we amass a collection of cross-disciplinary building blocks — knowledge, memories, bits of information, sparks of inspiration, and other existing ideas — that we then combine and recombine, mostly unconsciously, into something new. When we’re idle, it doesn’t look like we’re doing much. But men
- Branimir mingle mallA shopping mall is usually just a shopping mall – a place to purchase some items where socializing is rarely the main aspect of your visit or even part of the plan. What if we wanted to "buy" something nonmaterial like a nice afternoon, a warm encounter or a new acquaintance? Branimir mingle mall - the mall where you'll enjoy tasty food, drinks, your company, a movie or a workout while your kids are in the playroom. Energy and liveliness of the mall is translated into visual identity. While mi
- Filix lighting instruments catalogue 2018Filix is a Croatian-based electrical engineering company and pioneer importer of LED technology. They strive to be industry leaders, actively engaging in their profession and committing to a sustainable operation that will have an impact on the generations to come. Filix products are created through economically-sound processes that minimize negative environmental effects while conserving energy and natural resources. Product portfolio catalogue design is inspired by the calming potential of lig
- I ♥ ZGGrowing up in the suburbs of Koprivnica, watching movies such as The Warriors and Hoop Dreams, gazing at movie scenes with views of New York and Chicago, I developed a fascination for big cities. For a 4-year-old kid, New York and Chicago were hard to reach so on a local level Zagreb took their role. In early days there was TV-series Smogovci, later on Cibona and heritage of Dražen Petrović, from discovering Croatian new-wave music, Mirko Ilić´s comics and illustrations to work of artists such a
Work history
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Design DirectorAlen Lipuš DS
Zagreb, CroatiaFull Time
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Art DirectorSeñor agency
- Zagreb, CroatiaFull Time
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Skills
- Print Design
- Art Direction
- Illustration
- Typography
- Lettering
- UI
- 3D Illustration
- Graphic Design
- Animation
- Web Design
Education
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Bachelor of Technology Graphic DesignUniversity of Zagreb, Faculty of Graphic Arts
- Zagreb, Croatia
Awards
Wooden PencilD&AD
https://www.dandad.org/awards/professional/2017/graphic-design/25906/hope/