Bring the joy

  • Alen Lipuš

According to Maslow’s hierarchy of needs, the necessities of a single human being are defined throughout several categories: physiological needs (food, water, warmth, rest), safety needs (home, security, employment), belongingness and love needs (intimate relationships, family and friends), esteem needs (feeling of accomplishment) and self-actualization (achieving one’s full potential, including creative activities). One’s accomplishment could be portrayed as genuine satisfaction and joy. A balloon, an archetype of good mood and happiness, is a fundamental motif of “Bring the joy” poster series. Posters represent joy through visualization of significant sighs, shouts and exclamations. Using these sighs, shouts and exclamations as part of a sentence, every person can form a phrase that describes his/her joyful experience in their own way.