Brassic 5 - Key Art and Promo - Sky Entertainment
The Brassic crew are the pettiest of petty thieves. Big fish banded together in a small pond. On their own, they're small fry. But together? They're legends. They dream of the big leagues, but life always finds a way to bring them back down to earth.
Brassic is Sky's most popular original comedy, beloved for its foul-mouthed irreverence, chaotic characters and hapless schemes. By series four, the recurring theme of all-out mayhem felt well trodden, so for its fifth outing we switched things up. The showrunners wanted the show how the story and its characters had moved on, without losing the familiar antics that kept fans coming back.
We took inspiration from Hollywood heist movies. Slick, professional crews. Reservoir Dogs. Ocean's 11. The Fast & The Furious. Dressed to the nines, they swagger as one. Untouchable. Badass.
But this isn't Hollywood, it's Hawley. The gang are far from big players. They're loveable wannabes. So instead of the Vegas strip, you get Blackpool seafront. Instead of tailored two-pieces, you get matching trackies. And instead of nonchalantly walking away from explosions, they're strutting through a crashing wave... that's about to take them down a peg or two.
This was a challenging comp to pull off. Unable to shoot on location and with CGI out of scope, we shot the talent in small groups in a studio, then built the rest of the scene entirely from stock with external help from post house The Retouchers.
Once the scene was convincing enough, our job was to balance this polished, slightly hypereal Hollywood look with the grit and grimness of Brassic's semi-rural setting. Ultimately, we wanted the final image to look like the characters' idealised versions of themselves. A bunch of absolute living legends.
To support the launch, Sky Max ran the 'Brassic Weekender', taking over the channel for a weekend with 'every bangin' episode' back to back.
The brief was to create a sort of 'festival'. Flower crowns, wellies and warm lager didn't feel very Brassic though, so instead we went the UK rave route, borrowing from clubland flyers from happy hardcore to acid trance. The resulting poster was a something you might see cable tied to a lamp post on a roundabout. Less Coachella, more Creamfields.
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Sky
- Television
