Braun - Series 7, 6 & 5 launch campaign.
This new portfolio of shavers is a huge deal for Braun. Each product represents years of design and development resulting in various breakthroughs in shaver design. Thanks to a completely new transmission system the shaver head is now independent from the body. This allows for more flexibility in the Series 7, less pressure in the Series 6, and easier cleaning in the Series 5.
We wanted these revolutionary shavers to appeal to a younger more Millennial audience. To do this we demonstrated the benefits in a fresh way across the campaign. Rolled out globally, this is Braun's biggest launch campaign to date.
Roles: Creative Director (Global), Art Director, Designer, Writer.
Creative Teams: Marc Hatfield (Newborn). Matt Kennedy & Georgia Horrocks (Skateboard).
Designers: Chris Felstead. Sunir Patel.
Account team: Mark Rees-Weeden. Alice Butnham. Jessica Davey. Lettie Marsh.
Planner: Charlotte Soussan.
Producers: Charlotte Wilson. Roger Larisa. Selina Dey.
ECD: Leo Savage
Directors: Bugsy Steel (Skateboard). Duncan Winecoff (Newborn). Matt Holyoak (In-use films).
Photography: Matt Holyoak. Assistant: Ben Colson
Production Company: The Marmalade.
Partner agency (Digital): Media Monks.