Brawsome Bagels

Brawsome approached me for help to further develop their existing brand style, which was close to what they wanted but needed that extra push. After a few rounds of further research and development, an updated bagel character and wordmark was created, influenced by 1930s animated characters and Americana graphic styles. To further the brand style, we devised a typically Scottish “Ye Want Some?” tagline that was transferred to additional brand assets to be used across packaging and merchandise.