BRB Travel Instagram Campaign Concept
THE ASK Create an Instagram campaign for BRB Travel, a subscription travel company targeting American nurses living in London.
THE IDEA
Europe has some of the coolest destinations in the world and by using UGC, we aim to inspire and excite the audience about travelling to these amazing places. However booking a city break can be time-consuming and stressful and when your bucket list is long, it’s hard to even decide where to start.
We are conveying that BeRightBack makes travelling easy by taking away the pain points of researching, organising, booking, even deciding where to go and surprising you with a bucket list destination.
CONCEPT
With travel pain points taken care of, BeRightBack offers an easy, hassle-free way to travel to those #instagramableplaces.