About me

I am an experienced marketing and communications professional looking to take my next steps in my design career. Having been taking on freelance design briefs for the past 18 months and fresh off a design internship at Founders Factory, I'm passionate, full of ideas and ready for my next challenge.

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Projects

• KAI Design by Yepic AITHE ASK Part of Yepic’s offering is a dynamic ad creator. The key feature of this platform is the ability to set up large campaigns to deliver personalised outputs at scale. The user needs the ability to easily set up their campaign and specify their requirements such as demographics and channels. Hence an onboarding journey was required. I also need to design the dynamic ad creator, ensuring functionality and usability that is on parity with the competitors’ features.
• WineWalker Presents MamamangoTHE ASK WineWalker specialises in importing wines from lesser known regions of the world but managed to become the only UK supplier of Mamamango, the original Italian aperitif. It’s world famous, having been around since 1870. That’s well before the other better known Italian aperitif - Aperol. I was asked to create some digital ads promoting this famous and unique Italian wine.
• Founders Factory Tech Startup (yet to be launched)THE ASK Create a brand identity for a tech start up developing AI advertising technology.
• BRB Travel Instagram Campaign ConceptTHE ASK Create an Instagram campaign for BRB Travel, a subscription travel company targeting American nurses living in London.
• Cambrian Country ClubCreate a logo that could allow a small family-run business ‘The Cambrian Country Club’ to promote their business and expand their membership. Primarily they needed a logo and some signage for promotional and membership merchandise. *Awaiting logo approval before creating signage. THE SOLUTION The landscape in which the country cub is set with it’s dry yellow grass and evergreen trees was the inspiration behind the colour palette. The property also contains several distinctive and iconic radia
• Lemonade & DreamsTHE ASK Create a brand identity and a website for a creative start-up selling imaginative and unique prints online.

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Work history

Graphic DesignFounders Factory
Sep 2019London, United KingdomInternship
Worked at Founders Factory helping a tech start-up who are creating an AI advertising technology platform with all of their design and branding requirements. Assisted a team of computer vision and data scientists with understanding DCO and digital advertising, industry creative standards and content creation by delivering a multitude of advertising assets used for machine learning. I also lead the product development and design including building wireframes and UI design.
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Graphic DesignerSelf Employed
Jun 2018London, United KingdomFreelance
I have been taking on freelance design projects for a variety of small companies designing logos, creating brand identities and other marketing collateral including website design.

Skills

• Branding Identity
• Adobe Photoshop
• Adobe Acrobat
• Adobe Creative Suite
• Adobe Illustrator
• Adobe Indesign
• Photography
• Marketing
• Advertising