WineWalker Presents Mamamango
THE ASK WineWalker specialises in importing wines from lesser known regions of the world but managed to become the only UK supplier of Mamamango, the original Italian aperitif. It’s world famous, having been around since 1870. That’s well before the other better known Italian aperitif - Aperol. I was asked to create some digital ads promoting this famous and unique Italian wine.
THE SOLUTION
Mamamango is unique in that you shake the bottle before serving. Yes that’s right - shake a sparking wine! The tagline line ‘Flip & Drink’ was key to promoting this drink to a UK market, introducing it as a fun and exclusive wine - perfect for cocktails.
A series of ads were designed for use on multiple sites using co-branded assets.