Founders Factory Tech Startup (yet to be launched)
THE ASK Create a brand identity for a tech start up developing AI advertising technology.
THE WHO
Yepic AI, a Founders Factory startup, are creating the world’s first GAN powered creative marketing platform, allowing personalised dynamic ad and content creation on mass.
THE IDEA
The brand uses a colourful and intricate illustrative style so the logo is strong and simple to counterbalance the illustrations and abundant use of colour. The ‘Y’ of Yepic mimics the shape of the illustrative robotic machine and the font has had the corners rounded to make it more friendly and approachable. The shadow outline gives a nod to the brand's illustrative style.