Breville - Increasing Facebook Engagement

  • Toby Harrison

I grew Breville’s Facebook community and increased engagement by creating unique platforms and a host of exciting content for three key product ranges. “There’s No End To The Blend” was created for blender BlendActive, “The Slow Cooking Movement” for Breville’s Crock-Pot and “Crease of Mind” for iron PressXpress, for which content, community competitions and blogger challenges were created and scheduled. In just months the community grew by 58% and engagement increased by 167%.