Toby Harrison
Available

Toby Harrison

PR Creative, Strategic & New Business ConsultantLondon, United Kingdom
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Toby Harrison
Available

Toby Harrison

PR Creative, Strategic & New Business ConsultantLondon, United Kingdom
About me
As an award-winning, multi-sector Creative, Strategic & New Business Consultant with over 20 years' PR experience, I am a natural problem solver, experienced trainer, creative mentor, innovative creative and strategic thinker with a proven track record of creating integrated communications campaigns, and consistent winner of new business pitches, helping my agency clients win 75% of the pitches I lead or am significantly involved in. In my role as a freelance consultant I help agencies turn client and new business briefs into compelling communications campaigns comprised of thought-provoking strategic thinking, engaging creative positioning and unique, on-message, attention-worthy ideas spanning earned media, experiential, content and social, applying my own strategic and creative process to everything from alcohol to aviation, finance to food and technology to toys. As an experienced, hands-on and passionate creativity and new business trainer I believe in the importance of growing the confidence of staff at all levels in order to unlock their creative and pitch-winning ability. My bespoke programmes, Creative Excellence Training & Win The Pitch, achieve this by providing not just a host of practical and effective techniques, but also important daily behaviours. I have created successful campaigns for some of the world’s biggest and best brands, including Purplebricks, The Royal British Legion, Sheraton Hotels & Resorts, Clear Channel, Campo Viejo and Financial Fraud Action UK, winning the 2017 PRCA City & Financial Awards Best Change Management Campaign for the creation of their “Take Five” campaign, a campaign that is still in market today.
Projects
  • Purplebricks - The Moving Meditations
    Purplebricks - The Moving MeditationsI worked with online estate agency Purplebricks to take the stress out of the moving process by creating the first series of meditations built bespoke for movers. I partnered Purplebricks with Breath Coach Rebecca Dennis to create a series of three unique meditations to help refocus the mind, alleviate the stress of moving and find comfort and calm when things are outside our control. The campaign generated over 50 pieces of media coverage with a reach in excess of 1 billion, and was the brand’s
  • Financial Fraud Action UK - Take Five
    Financial Fraud Action UK - Take FiveI worked with Financial Fraud Action UK to give people the confidence to stop and think when faced with a potential fraud. The fully integrated “Take Five” campaign featured a bespoke brand identity, website, social media channels, bank partnerships, presence on ATMs, stunts and compelling video series Scam Academy, where a host of celebrities went back to school to learn brand new fraud prevention techniques. The campaign won the PRCA City & Financial Awards Best Change Management Campaign.
  • Sheraton Grand - The Other Harry & Meghan
    Sheraton Grand - The Other Harry & MeghanI drove awareness of Sheraton Grand London Park Lane’s wedding service by playfully leveraging the biggest wedding of 2018. I found and married a real couple named Harry & Meghan, telling their story from the announcement of their impending union that mimicked the engagement photography of the royal Harry & Meghan, through to their no-expense-spared luxury ceremony two weeks before the royal wedding itself. The campaign reached 1.9 billion people worldwide and featured on the likes of Reuters, N
  • Clear Channel - Capture Cannes
    Clear Channel - Capture CannesI worked with Clear Channel to encourage the creative community to reappraise outdoor advertising by creating the out of home campaign for the 2016 Cannes Lions International Festival of Creativity, live from the festival itself. “Capture Cannes” saw 11 festival goers wear discreet Narrative Clip cameras to capture images that were showcased on digital screens and Clear Channel social channels. Over 15,000 images were captured in 5 days and Capture Cannes became a genuine festival talking point.
  • Metamucil - Love Your Heart
    Metamucil - Love Your HeartI brought to life fibre supplement Metamucil’s “Love Your Heart” brand platform by giving our hearts a voice to win us back. I created interactive heart-shaped pods that played a bespoke piece of music uniquely synced to the heartbeat of anyone who placed their finger on a heart-rate sensor pad, taking them on a nationwide awareness-driving tour. In just one month 82,000 consumers engaged with the brand on Facebook and the key campaign video became one of Australia’s ten most-viewed pieces of br
  • Ecclesiastical Insurance - Movement For Good
    Ecclesiastical Insurance - Movement For GoodI worked with Ecclesiastical Insurance to drive awareness of their Movement For Good campaign by creating a low-cost media moment that punched well above its weight. Hundreds of piggy banks, each representing a donation of £1,000 that people could nominate a charity to receive from Ecclesiastical Insurance, were placed in Cardiff, Manchester, Edinburgh and London. The stunt achieved media coverage in The Daily Telegraph, The Times, The i, The Sun, Metro and The Scotsman, and generated 9,000 nomi
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Skills
  • Creative Direction
  • Strategy
  • Training
  • Presentation Design
  • Storytelling
  • Public Relations
  • Creative
  • New Business