Financial Fraud Action UK - Take Five

I worked with Financial Fraud Action UK to give people the confidence to stop and think when faced with a potential fraud. The fully integrated “Take Five” campaign featured a bespoke brand identity, website, social media channels, bank partnerships, presence on ATMs, stunts and compelling video series Scam Academy, where a host of celebrities went back to school to learn brand new fraud prevention techniques. The campaign won the PRCA City & Financial Awards Best Change Management Campaign.