Metamucil - Love Your Heart

I brought to life fibre supplement Metamucil’s “Love Your Heart” brand platform by giving our hearts a voice to win us back. I created interactive heart-shaped pods that played a bespoke piece of music uniquely synced to the heartbeat of anyone who placed their finger on a heart-rate sensor pad, taking them on a nationwide awareness-driving tour. In just one month 82,000 consumers engaged with the brand on Facebook and the key campaign video became one of Australia’s ten most-viewed pieces of branded content on YouTube in 2014.