Projects credited in
- Metamucil - Love Your HeartI brought to life fibre supplement Metamucil’s “Love Your Heart” brand platform by giving our hearts a voice to win us back. I created interactive heart-shaped pods that played a bespoke piece of music uniquely synced to the heartbeat of anyone who placed their finger on a heart-rate sensor pad, taking them on a nationwide awareness-driving tour. In just one month 82,000 consumers engaged with the brand on Facebook and the key campaign video became one of Australia’s ten most-viewed pieces of br
- Duracell Ultra Campaign: Battle the dark side for longerResponsible for campaign management of the Duracell x Star Wars special collectors packs on Disney side. A standout feature of the partnership was an Augmented Reality experience built on the Blippar platform, triggered by limited edition packs, unlocking secret characters, a VR Lightsaber, promotions and exclusive Star Wars content before the film's global release. It was a global campaign, featured in over 50 markets.
Work history
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Managing directorNymbl branding Studio
Jeddah, Saudi ArabiaFull Time