Duracell Ultra Campaign: Battle the dark side for longer

Responsible for campaign management of the Duracell x Star Wars special collectors packs on Disney side. A standout feature of the partnership was an Augmented Reality experience built on the Blippar platform, triggered by limited edition packs, unlocking secret characters, a VR Lightsaber, promotions and exclusive Star Wars content before the film's global release. It was a global campaign, featured in over 50 markets.


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    Procter & Gamble

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      The Walt Disney Company EMEA