Projects
- NY-LON at The O2: London's first out-of-airport airport lounge ...Delta and Virgin Atlantic Airways, the official airline partners of The O2, launched the first offsite Airport Lounge: NY-LON Bar. Honouring the airlines’ important New York – London route, the aviation-themed lounge bar combined the best of both brands to deliver a unique experience to The O2 visitors and both airlines' loyalty programme members.
- Linkin Park Concert Powered By Mercedes-AMGFor a spectacular headline show rock band Linkin Park performed at the Mercedes-Benz Arena in Berlin in 2017. In support of their seventh studio album, "One More Light" the band and Mercedes-AMG celebrated the anniversary of the sports car and performance brand under the motto "Celebrating 50 Years of Driving Performance". The concert was a unique milestone in the partnership between the band of motoring enthusiasts and Mercedes-AMG.
- Verti - Naming Rights deal: Verti Music Hall, BerlinAEG has agreed a naming-rights deal with insurance firm Verti for the Music Hall venue at the company’s new mixed-use entertainment district in Berlin. “The partnership with AEG will be of great benefit to our brand”, says Verti CEO José Ramón Alegre. “Verti represents an insurance culture that conveys optimism and positivity. At the Verti Music Hall this brand ethos will play a part in every visitor experience.”
- Starwood Preferred Guest Loyalty Programme @ Cirque du SoleilManaged an innovative partnership offering SPG members the opportunity to bidding their Starpoints in exchange for extraordinary experiences including behind-the-scenes tours, Q&A sessions with Cirque du Soleil production staff and performers, access to the Tapis Rouge™, and tickets for premiere nights to Big Top shows worldwide.
- Cravendale Milk & The Muppets brand partnershipBrokered a partnership between Cravendale and Disney UK to feature the Muppets in its new ad campaign. The campaign was supported with an on-pack promotion, digital goodies and showcased the parallels between both brands as irreverent, chaotic energy that spans generations but translates into real affection.
- Duracell Ultra Campaign: Battle the dark side for longerResponsible for campaign management of the Duracell x Star Wars special collectors packs on Disney side. A standout feature of the partnership was an Augmented Reality experience built on the Blippar platform, triggered by limited edition packs, unlocking secret characters, a VR Lightsaber, promotions and exclusive Star Wars content before the film's global release. It was a global campaign, featured in over 50 markets.
Work history
A
A
Senior Director, Brand PartnershipsAnschutz Entertainment
Berlin, GermanyFull Time
Responsible for creating, executing, and optimising the overall
commercial partnership strategy for the German market by building and managing key relationships with new and existing commercial clients. Delivering innovative solutions for brands to activate alongside the most powerful IP in Entertainment and Sports while reaching and engaging fans across live, digital and social platforms providing measurable returns
and generating incremental revenue. Managing a team of 10 account managers client servicing top tier brands and implementing unique social, digital and live experiences.