Verti - Naming Rights deal: Verti Music Hall, Berlin

AEG has agreed a naming-rights deal with insurance firm Verti for the Music Hall venue at the company’s new mixed-use entertainment district in Berlin. “The partnership with AEG will be of great benefit to our brand”, says Verti CEO José Ramón Alegre. “Verti represents an insurance culture that conveys optimism and positivity. At the Verti Music Hall this brand ethos will play a part in every visitor experience.”