Sheraton Grand - The Other Harry & Meghan

I drove awareness of Sheraton Grand London Park Lane’s wedding service by playfully leveraging the biggest wedding of 2018. I found and married a real couple named Harry & Meghan, telling their story from the announcement of their impending union that mimicked the engagement photography of the royal Harry & Meghan, through to their no-expense-spared luxury ceremony two weeks before the royal wedding itself. The campaign reached 1.9 billion people worldwide and featured on the likes of Reuters, New York Times, BBC and Daily Mail.