Ecclesiastical Insurance - Movement For Good

I worked with Ecclesiastical Insurance to drive awareness of their Movement For Good campaign by creating a low-cost media moment that punched well above its weight. Hundreds of piggy banks, each representing a donation of £1,000 that people could nominate a charity to receive from Ecclesiastical Insurance, were placed in Cardiff, Manchester, Edinburgh and London. The stunt achieved media coverage in The Daily Telegraph, The Times, The i, The Sun, Metro and The Scotsman, and generated 9,000 nominations in the first 24 hours.