Bridge the Gap
Bridge the gap is a campaign-based initiative that seeks to encourage the collaboration of creatives in Amsterdam. By providing a digital platform for students that is easily accessible, Bridge the gap connects users to like-minded individuals in the local area. With a soaring rate of housing and workspace rental prices, students are encouraged to discover the local ‘broedplaatsen’ system: the breeding spaces of Amsterdam. Here, creativity is complemented by collaboration, and the talents of new, fresh creatives flourish.
The campaign’s digital platform has a clean and simple visual style. The landing page features two collaborating students to highlight the platform’s purpose, reflecting the idea that users connect to creatives from different institutions in Amsterdam. The website includes two main features: connect and discover. Users can be matched with like-minded creatives in Amsterdam to share ideas and collaborate on future projects. The discover feature allows users to view the local co-working spaces to use with their future project partners.
Posters around the city reflect the campaign’s aim to promote bilingualism amongst students. The split-screen style works as two posters together, or as individuals. When working separately, the screens are fixed on a transitioning loop, so that the English version is shown and then replaced by the Dutch version.
Physical touchpoints for the campaign include coffee cups, making use of Amsterdam’s infamous coffee shop culture.
Promotion of the campaign utilising Instagram as its primary social channel will target students continuing the style and tone of voice of the posters.
Companies
D&AD New Blood
- Events