I am a 2020 graduate from Loughborough University, having studied Graphic Communication and Illustration.
As as innovative problem-solver, my work centres around socially and culturally engaging concepts that focus on brand strategy and campaign design.
Largely influenced by current trends and social issues, I like to focus on design that engages the audience in new ways and will incite a positive influence on today’s society. I enjoy challenging myself to think outside the box and create projects that stand out from the norm, developing a unique visual language. I am motivated by design that creates change for good within smaller communities, enjoying the locality aspect that I can integrate within my own work in order to educate and inspire the audience.
Get in contact: iloukadesign@gmail.com
Projects
- Bridge the GapBridge the gap is a campaign-based initiative that seeks to encourage the collaboration of creatives in Amsterdam. By providing a digital platform for students that is easily accessible, Bridge the gap connects users to like-minded individuals in the local area. With a soaring rate of housing and workspace rental prices, students are encouraged to discover the local ‘broedplaatsen’ system: the breeding spaces of Amsterdam. Here, creativity is complemented by collaboration, and the talents of new
- Nike+ Inspire (D&AD)Challenge: expand the existing NikePlus membership offer in 2020 to make it more appealing to 14-19 year old girls in London. Solution: introducing Nike’s new female-led podcast that brings teenage girls the latest discussions on all things sports related. Based in Peckham, Nike+ invites local girls to join the platform to talk about their fitness journeys, self-confidence and to implement a supportive network for young females. Designed for the generation always on the go, Nike+ Inspire can ac
- The Youth ProjectThe Youth Project is a campaign designed to promote positive societal change within the London community, aimed to educate and inspire those in need. Why is hidden homelessness a taboo subject, and why does our society not know enough about it? This campaign aims to drive a conversation and understanding of hidden homelessness, removing the stigma currently surrounding it. The main outcome for this campaign is SW1: a folding guide that provides essential information and support to young adults w
Projects credited in
- Loughborough University, BA (Hons) Graphic Communication and IllustrationLoughborough University is proud to showcase the work of its 'Graphic Communication and Illustration’ graduates. Through their studies, these students have acquired the professional skills and training for a career in the creative industries. Combining theory and practice, from a grounding in the application of visual research and methods, applying core skills in illustration, typography and photography. This exhibition demonstrates the diversity of this talent, by students who are capable of47
Skills
- Graphic Communication
- Campaign Concept
- Campaign Design
- Digital Advertising
- Dedicated Hardworking
- Abobe Creative Suite
- Brand Campaigns
Education
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BA (Hons) Graphic Communication and IllustrationLoughborough University
Loughborough, United Kingdom