Brief: to reinvent outdated body shapes & champion shape diversity in fashion

Solution: Researching 2,000 women with 12,000 measurements, 10 new inclusive body shapes that truly represent women today were created. Taking charge of the visualisation of the body shapes, I studied all the data & formed a meticulous system to bring the new body shapes to life. A videographer documented my drawing process, & this became the campaign video. I undertook the design of the campaign visual identity, all social media content. As well as publicising the campaign online I simultaneously designed many pieces of print editorial.