Creative thinker, strong team player & passionate designer.
Over 9 years’ industry experience designing in-house & within an advertising agency on both B2C & B2B projects (across retail, fashion, architecture & exhibitions and charity)
My motivation is creating concepts and developing a design through to completion. I particularity enjoy the strategic side of a brief, researching & understanding the target market or competition to deliver a design that works effectively in the real world.
Projects
- Brief: to reinvent outdated body shapes & champion shape diversity in fashionSolution: Researching 2,000 women with 12,000 measurements, 10 new inclusive body shapes that truly represent women today were created. Taking charge of the visualisation of the body shapes, I studied all the data & formed a meticulous system to bring the new body shapes to life. A videographer documented my drawing process, & this became the campaign video. I undertook the design of the campaign visual identity, all social media content. As well as publicising the campaign online I simultane
Work history
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Senior Graphic DesignerOnto
London, United Kingdom
• Organising & art directing photoshoots and sourcing appropriate models
• Responsible for ensuring brand consistency across channels and teams, including collaborating with other departments to ensure consistency in design across
all company touchpoints.
• Mentoring junior designers and collaborating with other departments to understand their needs and goals.
• Create assets for new and existing campaigns/projects such as ads, marketing landing pages, decks, emails, blogs, etc., including taking on more complex design projects and leading design projects from start to finish.
• Set up a creative plan to review & test new brand assets that can help reduce ad fatigue and improve brand consideration
Creative DesignerBritish Heart Foundation
London, United KingdomFull Time
• Clear & effective communication across wider organisition
• Directing & briefing the copy team to define & fulfill project requirements
• Creative project lead on new campaigns & fundraising projects
• Motion graphics, from story boarding through to final animation build
• Design of emails, landing pages & HTML display ads
• Planning, designing & executing social media graphics
• Video editing for website & social media posts
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Skills
- Print Design
- Book Binding
- Photography
- Premiere Pro
- Adobe Indesign
- Adobe Photoshop
- Editorial Design
- Illustration
- E-commerce Campaigns
Education
Master of ArtsLondon College of Communication, UAL
- London, United Kingdom
Masters in Graphic Design - 2:1
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Bachelor of Arts (BA) Birmingham CIty Univeristy
- Birmingham, United Kingdom
Bachelor of Arts in Visual Communications - FIRST
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Awards
The Tate - ABC Book AwardTATE
This award was based upon a collective of the work I produced throughout my degree. My Hand bound books have also been archived in the Tate Britian.