Brightening up the capital’s daily commute with the totally unexpected
Spark Your City was a global experiential campaign by Kipling, transforming city locations for just one remarkable day. The Sparks injected an unexpected moment of distraction for commuters and local residents, disrupting the daily routine and forcing them to look differently at their everyday. As the lead creative agency, Marmalade created the concepts and managed the production for each London Spark. This included carpeting the dreary London Bridge commute and creating a mind-bending giant kaleidoscope at Sutton Walk, near Waterloo Station.