Projects credited in
- Creating the ultimate interactive Valli shopping experience for H&MFor H&M’s latest coveted collaboration, Marmalade created a Giambattista Valli shopping experience for VIP customers – a world where haute couture takes centre stage. Tension between soft flowing fabrics and piercing silhouettes feature heavily throughout the collection, informing the design of a space draped in tulle and chandeliers encased in harsh bare scaffolding structures. Marmalade handled the spatial design process from concept to installation.1
- Extending the ASOS portfolio into the competitive beauty sectorSolely as an online destination it was important to find a visual identity that allowed the beauty product to stand out amongst other branded options. The final execution uses bold colours and simple, playful illustrations that represent the range of Make-Up, Beauty and Grooming products. Key to this exercise was to ensure the key brand assets had enough flex to evolve and allow for product range extension.1
- Crafting the identity for a new coffee, bar & eatery in central LondonRetaining a classic serif typeface and simplistic colour palette, the secondary logo for Watch House Coffee references the aged windows of the original Watch House building, serving the outer fringe of St. Mary Magdalen Church in South London. Inspired by the building’s key architectural features, the brand feels expertly established, whilst its mix of reductive application, and unique curation of spaces, keep the brand modern and clean.1
- Introducing a bold new player to the growing men's jewellery marketAlex Orso was all about positioning the brand as a leader in a growing men’s jewellery sector. With a quietly confident yet masculine brand realisation, AO’s core ethos of ‘detail defined’, is reflected throughout all its consumer touch points. Minimalist product forms are reflected in the architecturally inspired campaign photography and simple and beautifully executed packaging solutions. Alex Orso fills the void of a contemporary men’s jewellery offering for the modern man.1
- Capturing the finest Italian artistry for a new generation of customersMarmalade’s challenge was to update an Italian family business, established in 1983, for its rapidly changing and much younger client base. The logo redesign delicately represents the fine traditional handcrafted needlework of the lingerie itself, whilst remaining clean and uncluttered. The client wanted to retain a personal touch with every transaction, so we introduced handwritten and hand-stamped assets as part of their new bespoke packaging.1
- Brightening up the capital’s daily commute with the totally unexpectedSpark Your City was a global experiential campaign by Kipling, transforming city locations for just one remarkable day. The Sparks injected an unexpected moment of distraction for commuters and local residents, disrupting the daily routine and forcing them to look differently at their everyday. As the lead creative agency, Marmalade created the concepts and managed the production for each London Spark. This included carpeting the dreary London Bridge commute and creating a mind-bending giant kal1
+ Show more
Work history
Creative DirectorMarmalade London
London, United KingdomFull Time
In a constantly evolving consumer market, a future-proofed brand narrative is essential. Marmalade works with clients big and small to connect their brand with consumers through meaningful brand expression.
Skills
- Design
- Packaging Design
- Design Strategy
- Brand Positioning
- Concept Development
- Creative Direction
- Creative Art Direction
- Brand Design
- Brand Development
- Design Agency