Creating the ultimate interactive Valli shopping experience for H&M

For H&M’s latest coveted collaboration, Marmalade created a Giambattista Valli shopping experience for VIP customers – a world where haute couture takes centre stage. Tension between soft flowing fabrics and piercing silhouettes feature heavily throughout the collection, informing the design of a space draped in tulle and chandeliers encased in harsh bare scaffolding structures. Marmalade handled the spatial design process from concept to installation.