Crafting the identity for a new coffee, bar & eatery in central London

Retaining a classic serif typeface and simplistic colour palette, the secondary logo for Watch House Coffee references the aged windows of the original Watch House building, serving the outer fringe of St. Mary Magdalen Church in South London. Inspired by the building’s key architectural features, the brand feels expertly established, whilst its mix of reductive application, and unique curation of spaces, keep the brand modern and clean.