Capturing the finest Italian artistry for a new generation of customers

  • Alex Cupial-Jones
  • Phil Marshall

Marmalade’s challenge was to update an Italian family business, established in 1983, for its rapidly changing and much younger client base. The logo redesign delicately represents the fine traditional handcrafted needlework of the lingerie itself, whilst remaining clean and uncluttered. The client wanted to retain a personal touch with every transaction, so we introduced handwritten and hand-stamped assets as part of their new bespoke packaging.