Brillo Scouring Pads

This is a brief from School Of Thought 2020. (A brief is given to us on Monday night and we have until Thursday night to pitch to the agency) Challenge: Elevate the humble scour pad from hygiene factor to a lifestyle purchase. My take on the brief: There is unwanted societal pressures to be successful and have your shit together by the time you’ve reached your thirties. But deep down you know you’re just winging it and going with the flow. But us guys at Brillo already know this. We know everything… Even your dirty secrets. Big Idea: Dirty Secrets